PyramadPyramad guide
Writing a good prompt
A useful prompt combines business context, visitor intent, required content and a visual direction without prescribing every implementation detail.
6 minutes
Name the audience
Explain who will visit and what they already know. A page for returning customers needs a different opening than one introducing a new idea.
Define the outcome
Choose the main action: join a waitlist, request a quote, view work, buy a ticket or understand a report.
List required content
Add pages, sections and exact facts that cannot be inferred. Keep optional ideas separate so the hierarchy remains clear.
Describe the feeling
Use a few precise visual words—editorial, tactile, playful, restrained, technical—plus a relevant reference if you have one.